At the end of March 2024, Chinese smartphone manufacturer Xiaomi made its entry into the electric car arena with the launch of its first model, the SU7. Now, at the international auto show in Beijing, the company proudly showcases its achievements. Company founder Lei Jun announced that within just 28 days of its debut, the SU7 had garnered an impressive 75,723 orders. Even more impressive is the fact that 5,781 vehicles have already been delivered to customers - a record start for a newly introduced brand. These numbers clearly indicate the high interest and strong demand for electric vehicles in China.
What makes the Xiaomi SU7 particularly attractive is not only its impressive sales figures but also its performance and design. Priced between 27,700 and 39,000 euros, the vehicle positions itself in a competitive price segment. Interestingly, Xiaomi advertises that the SU7 in certain configurations can be faster than the electric Porsche Taycan - a powerful statement for the vehicle's performance capabilities. Furthermore, the design of the SU7 resembles models from renowned manufacturers like Porsche, lending it a certain elegance and sophistication.
However, Xiaomi is not the only non-traditional company entering the booming Chinese electric car market. Giants like telecommunications company Huawei and Baidu, the Chinese counterpart to Google, are also involved in electric car projects. This leads to a fierce price war, making the market dynamic and challenging.
It is also interesting to observe how German car manufacturers like VW and BMW are attempting to establish themselves in this market. Although they are internationally established brands, they must compete against the emerging Chinese competition. Their goal is to catch up in the electric car sector and offer innovative solutions that meet consumer needs.
Overall, the success of the Xiaomi SU7 clearly demonstrates the growing interest in electric vehicles in China and consumers' willingness to support innovative brands and models. It will be exciting to see how the market evolves in the coming years and which new technologies and trends will shape the future of electromobility.